Strategy

Software-as-a-Service is a proven business model with exceptional characteristics.  Market demand is demonstrated and the growth potential is significant.  As with any good idea in today’s world, there is competition.  Competition from ISVs, ASPs, IT outsourcers and in-house corporate IT departments as well as from other SaaS companies.
 
We have identified more than 500 companies meeting our definition of a SaaS business.  More are being founded every month.  As fundamentally a service business, only a handful will survive and prosper in each application category or market.  Most will fail.  Success will not come solely from using the SaaS business model.  Rather, technology, capital and talent must be fused and the business grown and evolved at a rate faster than the competition.
 
Flagship can help.  Our partners have direct experience in meeting these challenges, specifically in the context of SaaS.   Together with our Advisory Board and network of business and IT relationships, Flagship provides a deep reservoir of experience and assistance  to help you address these challenges at the pace necessary for success in this highly competitive market.  Such assistance may include:

      Business Strategy

• Competitive analysis and overall strategic positioning
• Alignment of product development and the go-to-market strategy

     Sales & Marketing

• Go-to-market strategy
• Lead generation and direct sales execution
• Channel strategies

     Product Development

• Improving the scalability and reliability of the service delivery architecture
• Sourcing of cost-effective incremental development resources

     Human Capital

• Recruitment of staff with the requisite skill set to grow a service business
• Challenges of rapidly scaling an organization

     Financing

• Development of overall financing strategy
• Optimizing the growth v. dilution trade-off

 

We have identified more than 500 companies meeting our definition of a SaaS business.  More are being founded every month.  As fundamentally a service business, only a handful will survive and prosper in each application category or market.  Most will fail.  Success will not come solely from using the SaaS business model.  Rather, technology, capital and talent must be fused and the business grown and evolved at a rate faster than the competition.